In today’s digital age having a website for your dental practice is no longer optional, it’s a requirement. The majority of people use the internet to find and learn about new services, and without a website you’re missing out on all those potential patients. Most dentists know this, but what many don’t know is the power of blogging.
When some think of blogging they get ideas of food reviews and travel, but it’s much more than that. A blog is a great way to reach a larger audience, build your credibility, and build SEO. All of which directly impacts your bottom line.
It’s also good to know that getting started is super easy. There are tons of great options that can be easily integrated with almost any site. WordPress is one of the most popular, but there are a number of other great options out there.
Contact us today for more information on how we can help you get more patients into your dental practice.
3 Reasons You Should Add a Blog to Your Dental Practice Website
- You know what you’re talking about
- Share Your Content
- Always Open
One of the best reasons to start a blog is to demonstrate your expertise in your field. Dentistry is a field where you want to be sure that the person working on you knows what they’re doing, so show your patients that. Quality content is also something Google looks for when ranking your site. If you can continually produce content it can add some serious SEO benefits which can lead to more traffic and patients.
For example, if you offer teeth whitening services, write an article about the procedure or after care. Take this as an opportunity to inform the reader, and show them that you’re an expert at the given procedure. Give them reasons on why they should consider the service and why you’re the right dentist to perform it. It’s also a good place to put contact or booking information; make it as easy as possible to both learn about the procedure, as well as take the next steps.
Another example would be a procedure like a root canal that can make many people uneasy. An article about what to expect the day of the visit could help alleviate some of their fears while painting you as a dentist that cares about his patients. It’s a great way to talk about how straightforward the procedure is, or the unlikelihood of any pain, both of which do wonders in calming the patients nerves.
An added bonus is the SEO benefit that comes from these articles. There’s a lot to that goes into SEO, but a well written and promoted article may start to rank for searches related to it. This ultimately means more eyes on your site and more chances to acquire new patients.
Many dental practices realize the importance of social media, and a good blog helps extend that. Often times, you’ll want to share content from around the web to your accounts to provide your followers with valuable content. With a blog, you can share your own content from your own site.
This is great as when a user clicks through from your Facebook page for example they land on another property owned by you. This means that you can control the message and any call to actions. This greater level of control allows you to more easily convert visitors into patients.
Getting ideas about what to write and share is as easy as looking at your competitors pages, as well as your past content. Take a look at both, and compile a list of ideas about what seems to be doing well. Maybe a competitor shared a post about a certain procedure that you’re an expert on that got a lot of likes. That’s a perfect candidate for something to write about, add to your blog, and share.
Sharing content can be a great way to pick up referrals from your current patients. Check out our article here about how to maximize your patient referrals!
Like your website, your blog is always open. It never closes down, never gets tired, and can constantly be working to bring you more patients.
Even after hours the blog continues to work to bring in customers. It’s also a great place to keep current customers up to date with news and events from your office. A blog doesn’t just have to be informative articles, but can also be about specials and events. Posts like this help to build brand loyalty, and show the people behind the business.
Prospective customers also have a place to go at any time of day to learn more about you. What’s more, a simple integrate with a contact form has now turn your blog into a 24/7 lead generation machine!
It’s also an important part of any time of referral program, or really any other marketing campaigns for that matter. The first place any prospective patient is going to go is your website. Think of it as your first impression, and take care to make sure it’s a good one. A well done website and a quality blog can help to show patients who you are, and that you’re a quality dentist with vast knowledge of your field.
Blogging For Dentists
A blog is a great step for a dentist looking for an easy yet effective way to reach more customers. A well written blog is a great tool for any website. With all the benefits, and the low barrier to get started, blogging is a no brainer for any dentist who wants more patients!
Have you thought about starting a PPC campaign for your dental practice? Check out our article on PPC Advertising here.